The digital age has changed the way that business is conducted in many significant ways. Communication has been streamlined, some of the most important marketing techniques involve “likes” and “tweets” and the concept of a brick and mortar shop without an online presence is quickly becoming as outdated as VCRs. What about business cards? Have they exhausted their usefulness in to be replaced by platforms such as LinkedIn? There are debates as to whether business cards are still an important part of a professional repertoire, and while their purpose may have evolved, business cards are still a very relevant and important aspect of corporate culture.
Traditionally your business card was a tool to share contact information. Now, smartphones and LinkedIn have made this process much simpler and easy to manage. What business cards do represent, however, is essentially as a part of your overall brand. Your business card will be what a person remembers and uses to distinguish you from your competitors. A unique design may be just what you need to boost your staying power in a potential clients decision process.
Here are some important things to consider when designing your business card:
1. Define your audience
Business cards for a trendy new flower shop will probably cater to a more creative, laid-back audience, while those representing a prestigious law firm would need to be clean and professional, making clients feel secure with your services.
2. Choose a relevant color scheme
Color has a huge impact on the overall feel of your card. Different colors and color combinations can completely change the feeling of the message you are trying to convey. Colors also have meaning behind them:
- Red- passion, enthusiasm and energy
- Green- success, growth and honesty
- Blue- knowledge, loyalty and intelligence
- Yellow- wisdom, optimism and joy
- Purple- luxury, sophistication, nobility
- Black- power, authority, seriousness
- White- cleanliness, innocence, simplicity
3. Choose a font that fits your tone
Different fonts will evoke different reactions and emotions from potential customers. They have a big impact on your brand personality. Serif fonts, such as Times New Roman or Georgia are fonts with the extra stroke or curves on each letter. They have a serious style and are typically uses to represent professionalism and strength. Sans-serif fonts, such as Arial or Calibri are fonts without the little strokes or “sans” (without) strokes. These fonts are perceived as more laid back than serif ones and can create a sleek and modern brand personality.
4. Be consistent within your brand
Your business card should match your website, logo, office and marketing supplies. This reduces chances for creating disconnection between your brand elements.
5. Traditional vs. unique sizing
Standard size of business cards is 85.60 × 53.98 mm. Many businesses use this because it is a widely recognized size of a business card. This doesn’t mean you can’t opt for more interesting shapes and sizes. There are some really great ideas for unique and interesting business cards to inspire you to step outside of the box.
6. Provide necessary contact information
As a rule of thumb you must include:
- Phone number
Including your physical address is not necessary because a client will not send you a physical mail and if they want to meet you at your shop or office you can inform them over email or phone.
7. Choose your printing style
Digital printing is the most common way of printing your business cards today. Once you have created your designs, a simple and quick solution could be to print your cards from an online printing company. Make sure you choose a reputable brand that will give you a high quality end product.
Other methods of printing could be to use a letterpress, which can be a bit more expensive but provide a really beautiful result that will stand out among many traditional, flat designs.
In conclusion, business cards today are still a very relevant part of how you conduct your business. They are what will be left with a potential client after you’ve gone and creating one that is perfectly fitting to your brand and sends the message that you need to send for your brand can be a powerful tool for gaining new clients and networking.