Choosing a web hosting company does not just involve your immediate needs, it also involves foreseeing both the current and future needs of your customers. All the bells and whistles in the world will never compensate for poor customer service. Having a web host that doesn’t understand the ins and outs of customer service and the customer experience can destroy your online business.
Web Site Down
You’ve somehow finagled your way up to the top of the search engine ranking and you are starting to make a name for yourself. Meanwhile, your click through is faltering, slow or just not working at all. This one little detail will make you lose customers no matter how unique your offering or product. Check that your web host can handle your traffic to help you avoid this issue. You may not think you need this consideration as a start-up company, but planning for success will help you reach your goals by offering optimum service from the start. Search engines might help customers to find you, but word of mouth will help keep customers. Ask for current subscribers to their services who match the criteria and services you are offering. If they can’t supply them, move on. If they can then test, test and retest to explore all the different scenarios you can think of that might stop up your customers.
Safe and Secure
You’ve got your customers all set to place an order and things run amok. You have to know that there is going to be someone at the other end of the line to make sure whatever issues your site is having are resolved right away. Whether you have chat capabilities, phone contacts or email you want each aspect to be prepared and manned ready to respond 24/7. They need to be responsive and patient when trying to get to the heart of a problem as part of their business web hosting services. Never assume your web host has protected you against the risk of security breaches. Read the fine print and discuss this in detail before signing up with a web host. This goes for backup for anything stored on your site as well.
After a customer has taken the time to place an order you can’t have things fall apart just as they are ready to hand over the money. Make sure your web host can accommodate your eCommerce needs. Again, look to references of other sites you can try out and really buy something. You’ll want to load a cart, make a wish list and remove items to test the flexibility of the cart. As well, watch for things like inventory management tools that will allow you to easily add products without too many changes that may confuse your customers. Ease of use, prompt resolution of technical difficulties, security and fast processing will all add up to the ultimate customer experience you need to push your online business forward.